/* The Grey Beauty Co.
   Palette and fonts from the Brand Bible.
   Heading font: The Seasons per the Brand Bible. Prata from Google Fonts is the closest free match and is used until licensed The Seasons files are added. */

:root {
  --white: #ffffff;
  --black: #000000;
  --oxblood: #49071f;
  --grey_light: #c6c6c6;
  --grey: #727272;
  /* the one tint: #c6c6c6 at a third over white, for quiet section backgrounds */
  --mist: #efefef;
  /* midpoint of the two brand greys, used only where a five step grey ramp is needed */
  --grey_mid: #9c9c9c;
  --ink: #000000;

  --font_display: "The Seasons", "Prata", Georgia, serif;
  --font_sub: "Montserrat", Arial, sans-serif;
  --font_body: "Poppins", Arial, sans-serif;

  --gutter: clamp(20px, 6vw, 96px);
  --max: 1320px;
  --section: clamp(112px, 14vw, 220px);
  --ease: cubic-bezier(.2, .7, .2, 1);
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; font-synthesis: none; }
html.motion { scroll-behavior: auto; }
body {
  margin: 0;
  background: var(--white);
  color: var(--ink);
  font: 300 16px/1.8 var(--font_body);
  -webkit-font-smoothing: antialiased;
  overflow-x: clip;
}
img { max-width: 100%; display: block; }
a { color: inherit; }
h1, h2, h3, p, figure, blockquote, dl, dd, ul, ol { margin: 0; }
ul, ol { padding: 0; list-style: none; }
em { font-style: italic; }
::selection { background: var(--oxblood); color: var(--white); }

/* paper grain over grey sections */
.tone_mist, .tone_silver, .step, .tile { position: relative; isolation: isolate; }
.tone_mist::after, .tone_silver::after, .step::after, .tile::after {
  content: "";
  position: absolute; inset: 0; z-index: -1;
  pointer-events: none;
  opacity: .12;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2' stitchTiles='stitch'/%3E%3CfeColorMatrix values='0 0 0 0 .5 0 0 0 0 .5 0 0 0 0 .5 0 0 0 .6 0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}
.tone_mist { background: var(--mist); }
.tone_silver { background: var(--grey_light); }

.wrap { width: 100%; max-width: var(--max); margin: 0 auto; padding: 0 var(--gutter); }
section { padding: var(--section) 0; }

/* type */
.label.label_up { font-size: 15px; }
.label {
  font: 500 12px/1.4 var(--font_sub);
  letter-spacing: .26em;
  text-transform: uppercase;
  color: var(--oxblood);
  margin-bottom: 32px;
}
.display {
  font: 400 clamp(28px, 3.2vw, 46px)/1.14 var(--font_display);
  letter-spacing: -.015em;
  color: var(--black);
}
.display em { color: var(--grey); }
.tone_silver .display em { color: var(--oxblood); }
.tone_silver .service_q, .tone_silver .services_intro, .tone_silver .mv_intro { color: var(--black); }
.lead { font-size: clamp(16px, 1.2vw, 18px); line-height: 1.6; color: var(--black); }
p + p { margin-top: 1.1em; }

.button {
  display: inline-flex; align-items: center; gap: 14px;
  padding: 20px 38px;
  background: var(--black); color: var(--white);
  font: 500 10.5px/1 var(--font_sub); letter-spacing: .28em; text-transform: uppercase;
  text-decoration: none;
  position: relative; overflow: hidden; isolation: isolate;
}
.button::before {
  content: ""; position: absolute; inset: 0; z-index: -1;
  background: var(--oxblood);
  transform: translateY(101%); transition: transform .6s var(--ease);
}
.button::after { content: "→"; font-size: 14px; letter-spacing: 0; transition: transform .5s var(--ease); }
.button:hover::before { transform: none; }
.button:hover::after { transform: translateX(5px); }
.button_light { background: var(--white); color: var(--black); }
.button_light:hover { color: var(--white); }

.link {
  display: inline-block; margin-top: 56px;
  font: 600 11px/1 var(--font_sub); letter-spacing: .22em; text-transform: uppercase;
  text-decoration: none;
  padding-bottom: 8px;
  background: linear-gradient(currentColor, currentColor) left bottom / 100% 1px no-repeat;
  transition: background-size .5s var(--ease);
}
.link:hover { background-size: 30% 1px; }

/* preloader */
.loader {
  position: fixed; inset: 0; z-index: 100;
  background: var(--mist);
  display: none;
  clip-path: inset(0 0 0 0);
}
.motion .loader { display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 28px; }
.loader_logo { width: clamp(120px, 14vw, 180px); height: auto; }
.loader_bar { width: min(260px, 60vw); height: 1px; background: rgba(0, 0, 0, .12); }
.loader_bar span { display: block; height: 100%; background: var(--oxblood); transform: scaleX(0); transform-origin: left; }
.loader_line { font: italic 400 18px/1 var(--font_display); color: var(--grey); }
.loader_count {
  position: absolute; right: var(--gutter); bottom: 20px;
  font: 400 clamp(48px, 8vw, 120px)/1 var(--font_display); color: var(--black);
  font-variant-numeric: tabular-nums;
}

/* cursor */
.cursor { display: none; }
.has_cursor .cursor {
  display: flex; align-items: center; justify-content: center;
  position: fixed; left: 0; top: 0; z-index: 90;
  width: 12px; height: 12px; margin: -6px 0 0 -6px;
  border-radius: 50%;
  background: var(--white); mix-blend-mode: difference;
  pointer-events: none;
  transition: width .45s var(--ease), height .45s var(--ease), margin .45s var(--ease), background .3s, opacity .3s;
}
.has_cursor .cursor.is_link { width: 44px; height: 44px; margin: -22px 0 0 -22px; }
.has_cursor .cursor.is_label {
  width: 96px; height: 96px; margin: -48px 0 0 -48px;
  background: rgba(0, 0, 0, .18); mix-blend-mode: normal;
  -webkit-backdrop-filter: blur(4px) saturate(190%); backdrop-filter: blur(4px) saturate(190%);
  border: 1px solid rgba(255, 255, 255, .5);
  box-shadow: inset 0 1px 1px rgba(255, 255, 255, .9), inset 0 0 18px rgba(255, 255, 255, .25), 0 10px 30px -10px rgba(0, 0, 0, .35);
}
.cursor_label { text-shadow: 0 1px 8px rgba(0, 0, 0, .45); }
.has_cursor .cursor.is_hidden { opacity: 0; }
.cursor_label {
  font: 600 10px/1 var(--font_sub); letter-spacing: .2em; text-transform: uppercase; color: var(--white);
  opacity: 0; transition: opacity .3s;
}
.cursor.is_label .cursor_label { opacity: 1; }

/* navigation */
.nav {
  position: fixed; inset: 0 0 auto; z-index: 50;
  padding: 14px var(--gutter) 0;
  pointer-events: none;
}
.nav_inner {
  pointer-events: auto;
  display: flex; align-items: center; gap: 36px;
  max-width: 1240px; margin: 0 auto;
  padding: 8px 10px 8px 24px;
  border-radius: 999px;
  transition: padding .5s var(--ease), max-width .6s var(--ease);
}
.nav.is_scrolled .nav_inner { max-width: 1080px; }
.nav_progress {
  position: absolute; left: 28px; right: 28px; bottom: 0; height: 1px;
  background: var(--oxblood); transform: scaleX(0); transform-origin: left;
}
.nav_logo { position: relative; display: block; }
.nav_logo img { height: 54px; width: auto; transition: height .4s var(--ease), opacity .4s; }
.nav_logo .logo_light { position: absolute; left: 0; top: 0; opacity: 0; }
.nav.is_scrolled .nav_logo img { height: 46px; }
.nav_links { display: flex; gap: 34px; margin-left: auto; }
.nav_links a, .nav_cta {
  font: 500 11px/1 var(--font_sub); letter-spacing: .2em; text-transform: uppercase;
  text-decoration: none; color: var(--black);
  padding: 8px 0;
  background: linear-gradient(var(--oxblood), var(--oxblood)) left bottom / 0 1px no-repeat;
  transition: background-size .4s var(--ease), color .4s var(--ease);
}
.nav_links a:hover, .nav_links a[aria-current="page"] { background-size: 100% 1px; }
.nav_links a:hover { color: var(--oxblood); }
.nav_cta { border: 1px solid var(--black); padding: 14px 24px; border-radius: 999px; background: none; }
.nav_cta:hover { background: var(--black); color: var(--white); }

/* nav over dark sections */
.nav.on_dark .nav_links a, .nav.on_dark .nav_cta { color: var(--white); }
.nav.on_dark .nav_cta { border-color: rgba(255, 255, 255, .7); }
.nav.on_dark .nav_cta:hover { background: var(--white); color: var(--black); }
.nav.on_dark .nav_toggle span { background: var(--white); }
.nav.on_dark .logo_dark { opacity: 0; }
.nav.on_dark .logo_light { opacity: 1; }
.nav.on_dark .glass { background: linear-gradient(135deg, rgba(255, 255, 255, .16), rgba(255, 255, 255, .04)); border-color: rgba(255, 255, 255, .22); }

/* liquid glass, after Apple's material: tinted, blurred, lit from the top edge, refracting at the rim */
.glass_defs { position: absolute; width: 0; height: 0; overflow: hidden; }
.glass {
  position: relative; isolation: isolate;
  background: linear-gradient(135deg, rgba(255, 255, 255, .62), rgba(255, 255, 255, .3));
  -webkit-backdrop-filter: blur(14px) saturate(180%);
  backdrop-filter: blur(14px) saturate(180%);
  border: 1px solid rgba(255, 255, 255, .6);
  box-shadow:
    inset 0 1px 1px rgba(255, 255, 255, .95),
    inset 0 -1px 1px rgba(255, 255, 255, .35),
    inset 0 0 22px rgba(255, 255, 255, .2),
    0 12px 32px -12px rgba(0, 0, 0, .25),
    0 2px 6px -2px rgba(0, 0, 0, .08);
  transition: background .5s var(--ease), border-color .5s var(--ease);
}
.glass::before {
  content: ""; position: absolute; inset: 0; z-index: -1; border-radius: inherit; pointer-events: none;
  background: radial-gradient(180px 70px at var(--gx, 30%) 0%, rgba(255, 255, 255, .75), transparent 70%);
  opacity: .8;
}
.glass_refract .nav_inner.glass { backdrop-filter: url(#liquidGlass) blur(3px) saturate(185%) brightness(1.04); }
.glass_sheet {
  background: rgba(239, 239, 239, .55);
  -webkit-backdrop-filter: blur(30px) saturate(160%);
  backdrop-filter: blur(30px) saturate(160%);
}

.nav_toggle {
  display: none; margin-left: auto;
  width: 44px; height: 44px; border: 0; background: none; cursor: pointer; position: relative; z-index: 60;
}
.nav_toggle span {
  position: absolute; left: 10px; right: 10px; height: 1px; background: var(--black);
  transition: transform .4s var(--ease), top .4s var(--ease);
}
.nav_toggle span:first-child { top: 18px; }
.nav_toggle span:last-child { top: 26px; }
.nav_toggle[aria-expanded="true"] span:first-child { top: 22px; transform: rotate(45deg); }
.nav_toggle[aria-expanded="true"] span:last-child { top: 22px; transform: rotate(-45deg); }

.menu {
  position: fixed; inset: 0; z-index: 40;
  display: flex; flex-direction: column; justify-content: center;
  padding: 120px var(--gutter) 40px;
}
.menu[hidden] { display: none; }
.menu_links { display: flex; flex-direction: column; }
.menu_links a {
  display: flex; align-items: baseline; gap: 18px;
  font: 400 clamp(28px, 7vw, 40px)/1.3 var(--font_display);
  text-decoration: none; color: var(--black);
  border-bottom: 1px solid rgba(0, 0, 0, .1);
  padding: 10px 0;
}
.menu_links span { font: 500 11px var(--font_sub); letter-spacing: .2em; color: var(--oxblood); }
.menu_foot { margin-top: auto; padding-top: 32px; font-size: 13px; color: var(--grey); }
body.menu_open { overflow: hidden; }

/* liquid canvas */
.liquid { display: block; width: 100%; height: 100%; }
.liquid_off { background: radial-gradient(60% 60% at 70% 45%, var(--oxblood) 0%, var(--oxblood) 30%, transparent 31%), radial-gradient(120% 90% at 70% 30%, var(--mist), var(--grey_light)); }
#storyLiquid.liquid_off { background: radial-gradient(50% 50% at 50% 50%, var(--grey_light) 0%, var(--grey) 35%, var(--black) 36%, var(--black) 100%); }

/* hero */
.hero {
  position: relative; min-height: 100svh;
  padding: 0; overflow: hidden;
  display: flex; flex-direction: column; justify-content: center;
  background: var(--mist);
}
.hero .liquid { position: absolute; inset: 0; z-index: 0; }
.hero_inner { position: relative; z-index: 1; padding-top: 150px; padding-bottom: 110px; display: grid; grid-template-columns: minmax(0, 1.5fr) minmax(0, .75fr); align-items: center; gap: clamp(32px, 5vw, 96px); }
.hero_copy { min-width: 0; }
.hero_title { font: 400 clamp(36px, 4.7vw, 78px)/1.08 var(--font_display); letter-spacing: -.02em; color: var(--black); }
.hero_line { white-space: nowrap; }
.hero_line { display: block; }
.hero_line_second { color: var(--grey); margin-top: .04em; }
.hero_desc { margin-top: 28px; max-width: 540px; font: 500 clamp(15px, 1.15vw, 18px)/1.7 var(--font_sub); letter-spacing: .02em; color: var(--grey); }
.hero_text { display: flex; justify-content: flex-start; margin-top: clamp(32px, 3.4vw, 48px); }
.journey {
  position: absolute; left: 0; right: 0; bottom: 28px; z-index: 1;
  width: max-content; max-width: calc(100% - 32px); margin: 0 auto;
  display: flex; flex-wrap: nowrap; justify-content: center; align-items: center; gap: 22px;
  padding: 16px 30px; border-radius: 999px;
  font: 500 11px/1 var(--font_sub); letter-spacing: .26em; text-transform: uppercase; color: var(--grey);
}
.journey span { transition: color .5s var(--ease); }
.journey span.is_on { color: var(--oxblood); }
.journey i { font-style: normal; color: var(--grey_light); }

/* split layout */
.split { display: grid; grid-template-columns: 6fr 5fr; gap: clamp(32px, 7vw, 120px); align-items: start; }
.split_body { padding-top: 44px; max-width: 470px; }
.center { text-align: center; max-width: 900px; margin: 0 auto; }

/* what is */
.about_cols {
  display: grid; grid-template-columns: 1fr 1fr; gap: clamp(24px, 5vw, 72px);
  max-width: 960px; margin: clamp(48px, 6vw, 80px) auto 0;
}
.about_cols p + p { margin-top: 0; }
.about_role {
  text-align: center; margin-top: 48px;
  font: 600 15px/1.6 var(--font_sub); letter-spacing: .22em; text-transform: uppercase; color: var(--oxblood);
}

/* idea to brand: static split without motion, one morphing stage with motion */
.bridge { padding: 0; }
.bridge_stage { display: grid; grid-template-columns: 1fr auto 1fr; min-height: clamp(260px, 32vw, 440px); }
.bridge_layer { display: flex; align-items: center; justify-content: center; padding: 48px var(--gutter); }
.bridge_layer strong { font: 400 clamp(30px, 4.4vw, 68px)/1 var(--font_display); letter-spacing: -.02em; white-space: nowrap; }
.bridge_idea { background: var(--mist); color: var(--black); }
.bridge_brand { background: var(--black); color: var(--white); grid-column: 3; }
.bridge_seam {
  grid-column: 2; grid-row: 1;
  width: clamp(88px, 12vw, 180px);
  background: linear-gradient(90deg, var(--mist), var(--grey_light) 30%, var(--grey) 70%, var(--black));
  display: flex; align-items: center; justify-content: center;
}
.bridge_seam span {
  writing-mode: vertical-rl; transform: rotate(180deg);
  font: 600 clamp(14px, 1.25vw, 19px)/1 var(--font_sub); letter-spacing: .34em; text-transform: uppercase; color: var(--white);
  text-shadow: 0 1px 2px rgba(0, 0, 0, .45), 0 2px 18px rgba(0, 0, 0, .5); white-space: nowrap;
}
.motion .bridge_stage { display: block; position: relative; height: 100vh; min-height: 0; overflow: hidden; }
.motion .bridge_layer { position: absolute; inset: 0; }
.motion .bridge_layer strong { font-size: clamp(44px, 8vw, 128px); }
.motion .bridge_seam { position: absolute; top: 0; bottom: 0; left: 100%; transform: translateX(-50%); width: clamp(120px, 16vw, 260px); }

/* services */
.services_head { max-width: 860px; }
.services_intro { margin-top: 24px; max-width: 460px; }
.service_list { margin-top: clamp(48px, 6vw, 80px); border-top: 1px solid rgba(0, 0, 0, .18); }
.service { border-bottom: 1px solid rgba(0, 0, 0, .18); position: relative; isolation: isolate; }
.service::before {
  content: ""; position: absolute; inset: 0; z-index: -1;
  background: var(--oxblood);
  transform: scaleY(0); transform-origin: bottom;
  transition: transform .6s var(--ease);
}
.service summary {
  list-style: none; cursor: pointer;
  display: grid; grid-template-columns: 70px minmax(160px, 1.1fr) 2fr 40px; gap: 24px; align-items: baseline;
  padding: 34px 16px;
  transition: color .4s var(--ease);
}
.service summary::-webkit-details-marker { display: none; }
.service_num { font: 500 12px var(--font_sub); letter-spacing: .18em; color: var(--oxblood); transition: color .4s; }
.service_name { font: 400 clamp(24px, 2.4vw, 36px)/1 var(--font_display); color: var(--black); transition: transform .6s var(--ease), color .4s; }
.service_q { color: var(--black); transition: color .4s; }
.service_plus { position: relative; width: 18px; height: 18px; justify-self: end; align-self: center; }
.service_plus::before, .service_plus::after {
  content: ""; position: absolute; left: 0; right: 0; top: 50%; height: 1px; background: var(--black);
  transition: transform .4s var(--ease), background .4s;
}
.service_plus::after { transform: rotate(90deg); }
.service[open] .service_plus::after { transform: rotate(0); }
@media (hover: hover) {
  .service:hover::before { transform: scaleY(1); }
  .service:hover .service_name, .service:hover .service_q, .service:hover .service_num, .service:hover li, .service:hover .service_simple { color: var(--white); }
  .service:hover .service_plus::before, .service:hover .service_plus::after { background: var(--white); }
  .service:hover .service_name { transform: translateX(14px); }
}
.service_body { display: grid; grid-template-columns: 70px minmax(160px, 1.1fr) 2fr 40px; gap: 24px; padding: 0 16px 40px; }
.service_simple { grid-column: 2; font: italic 400 18px/1.45 var(--font_display); color: var(--oxblood); transition: color .4s; }
.service_body ul { grid-column: 3; display: grid; grid-template-columns: 1fr 1fr; gap: 10px 24px; }
.service_body li { font-size: 14px; padding-left: 18px; position: relative; transition: color .4s; }
.service_body li::before { content: ""; position: absolute; left: 0; top: .8em; width: 8px; height: 1px; background: currentColor; opacity: .5; }

/* the grey way */
.way { padding: var(--section) 0 0; }
.way_pin { overflow: hidden; }
.way_head { margin-bottom: clamp(48px, 6vw, 80px); }
.way_track { display: grid; grid-template-columns: repeat(5, 1fr); }
.step {
  padding: clamp(28px, 3vw, 44px) clamp(20px, 2.2vw, 32px) clamp(48px, 6vw, 88px);
  min-height: 380px; display: flex; flex-direction: column; overflow: hidden;
}
.step h3 { font: 400 clamp(22px, 2vw, 30px)/1.1 var(--font_display); margin: clamp(64px, 8vw, 120px) 0 16px; position: relative; }
.step p { font-size: 14px; line-height: 1.65; max-width: 300px; position: relative; }
.step_num { font: 600 11px var(--font_sub); letter-spacing: .2em; position: relative; }
.step_big {
  position: absolute; right: -4%; bottom: -12%;
  font: 400 clamp(120px, 16vw, 240px)/1 var(--font_display);
  color: transparent; -webkit-text-stroke: 1.5px currentColor; opacity: .32;
  pointer-events: none;
}
.step_1 { background: var(--mist); color: var(--black); }
.step_2 { background: var(--grey_light); color: var(--black); }
.step_3 { background: var(--grey_mid); color: var(--black); }
.step_4 { background: var(--grey); color: var(--white); }
.step_5 { background: var(--black); color: var(--white); }
.step_4 .step_num, .step_5 .step_num { color: var(--grey_light); }
.step_1 .step_num, .step_2 .step_num, .step_3 .step_num { color: var(--oxblood); }
.step_4::after, .step_5::after { opacity: .05; }

.way.way_h .way_pin { height: 100vh; display: flex; flex-direction: column; justify-content: center; padding-top: 80px; }
.way.way_h .way_head { margin-bottom: 40px; }
.way.way_h .way_track { display: flex; width: max-content; }
.way.way_h .step { width: 44vw; height: min(60vh, 560px); min-height: 0; justify-content: flex-end; }
.way.way_h .step_1 { margin-left: var(--gutter); }
.way.way_h .step h3 { margin-top: 0; font-size: clamp(28px, 2.8vw, 42px); }
.way.way_h .step p { font-size: 16px; }

/* who we work with */
.clients_head { max-width: 900px; }
.quotes { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1px; background: rgba(0, 0, 0, .12); margin-top: clamp(48px, 6vw, 80px); border: 1px solid rgba(0, 0, 0, .12); }
.quote { background: var(--mist); padding: 36px 28px 44px; display: flex; flex-direction: column; transition: background .5s var(--ease), color .5s var(--ease); }
.quote:hover { background: var(--black); color: var(--white); }
.quote:hover blockquote { color: var(--white); }
.quote:hover .quote_who { color: var(--grey_light); }
.quote:hover p:last-child { color: var(--grey_light); }
.quote_who { font: 600 11px/1.5 var(--font_sub); letter-spacing: .18em; text-transform: uppercase; color: var(--oxblood); transition: color .5s; }
.quote blockquote { font: italic 400 clamp(19px, 1.5vw, 22px)/1.3 var(--font_display); color: var(--black); margin: 40px 0 28px; flex: 1; transition: color .5s; }
.quote p:last-child { font-size: 14px; color: var(--black); margin-top: 0; transition: color .5s; }

/* make it make sense */
.sense { padding: 0; background: var(--white); }
.sense_inner { background: var(--oxblood); color: var(--white); text-align: center; overflow: hidden; padding: var(--section) 0 0; }
.sense_title { font: 400 clamp(40px, 7vw, 116px)/.92 var(--font_display); letter-spacing: -.03em; text-transform: uppercase; }
.sense_title span { display: block; white-space: nowrap; }
.sense_sub { margin: 40px auto 0; max-width: 520px; font-size: 17px; color: rgba(255, 255, 255, .8); }
.marquee { margin-top: var(--section); border-top: 1px solid rgba(255, 255, 255, .18); padding: 26px 0; overflow: hidden; }
.marquee_row {
  display: flex; gap: 36px; width: max-content;
  font: 400 clamp(20px, 2.2vw, 32px)/1 var(--font_display); white-space: nowrap;
  animation: marquee 26s linear infinite;
}
.marquee_row i { font-style: normal; color: var(--grey_light); }
@keyframes marquee { to { transform: translateX(-50%); } }

/* story */
.story_grid { display: grid; grid-template-columns: 5fr 6fr; gap: clamp(40px, 8vw, 128px); align-items: center; }
.story_visual { aspect-ratio: 4 / 5; background: var(--black); overflow: hidden; }
.story_text .display { margin-bottom: 36px; }
.story_quote {
  margin: 40px 0 0; padding-left: 28px; border-left: 1px solid var(--oxblood);
  font: italic 400 clamp(18px, 1.4vw, 21px)/1.45 var(--font_display); color: var(--black);
}

/* grey lab */
.tiles { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; margin-top: clamp(48px, 6vw, 80px); perspective: 1200px; }
.tile {
  min-height: 250px; padding: 26px; background: var(--white); text-decoration: none; color: var(--black);
  display: flex; flex-direction: column; justify-content: space-between;
  transition: box-shadow .5s var(--ease);
  transform-style: preserve-3d;
}
.tile:hover { box-shadow: 0 30px 50px -28px rgba(0, 0, 0, .4); }
.tile_wide { grid-column: span 2; }
.tile_tag { font: 600 11px/1 var(--font_sub); letter-spacing: .2em; text-transform: uppercase; color: var(--oxblood); }
.tile_line { font: 400 clamp(19px, 1.6vw, 24px)/1.2 var(--font_display); max-width: 440px; transform: translateZ(30px); }
.tile_dark { background: var(--black); color: var(--white); }
.tile_dark .tile_tag { color: var(--grey_light); }
.tile_ox { background: var(--grey_light); }

/* let's talk */
.talk { background: var(--black); color: var(--white); }
.talk .label { color: var(--grey_light); }
.talk_grid { display: grid; grid-template-columns: 7fr 4fr; gap: clamp(40px, 7vw, 120px); align-items: end; }
.talk_title { font: 400 clamp(34px, 4.2vw, 64px)/1.04 var(--font_display); letter-spacing: -.02em; }
.talk_title em { color: var(--grey); }
.talk_side > p { font-size: 18px; margin-bottom: 28px; }
.contacts { margin-top: 48px; border-top: 1px solid rgba(255, 255, 255, .16); }
.contacts div { display: grid; grid-template-columns: 110px 1fr; padding: 14px 0; border-bottom: 1px solid rgba(255, 255, 255, .16); }
.contacts dt { font: 600 10px/2 var(--font_sub); letter-spacing: .2em; text-transform: uppercase; color: var(--grey_light); }
.contacts a { text-decoration: none; }
.contacts a:hover { color: var(--grey_light); }

/* footer */
.footer { background: var(--black); color: rgba(255, 255, 255, .7); padding: 0 0 32px; font-size: 14px; overflow: hidden; }
.footer_grid { display: grid; grid-template-columns: 2fr 1fr 1fr 1fr; gap: 40px; padding-top: 72px; padding-bottom: 56px; border-top: 1px solid rgba(255, 255, 255, .16); }
.footer_brand img { width: 150px; height: auto; margin-bottom: 24px; }
.footer_brand p { font: italic 400 17px/1.45 var(--font_display); color: var(--white); max-width: 260px; }
.footer_head { font: 600 10px/1 var(--font_sub); letter-spacing: .22em; text-transform: uppercase; color: var(--grey); margin-bottom: 20px; }
.footer li + li { margin-top: 8px; }
.footer a { text-decoration: none; }
.footer a:hover { color: var(--white); }
.footer_soon { opacity: .45; }
.footer_mark {
  font: 400 clamp(22px, 6.4vw, 110px)/1 var(--font_display); letter-spacing: -.03em;
  color: rgba(114, 114, 114, .3); text-transform: uppercase; white-space: nowrap; text-align: center;
  padding: 0 0 24px;
}
.footer_sense { font: italic 400 15px/1 var(--font_display); color: var(--grey_light); }
.footer_base { display: flex; justify-content: space-between; gap: 16px; flex-wrap: wrap; font-size: 12px; color: var(--grey_light); }

/* motion states, only when the motion script is running */
.motion .reveal { opacity: 0; transform: translateY(40px); }

@media (prefers-reduced-motion: reduce) {
  .marquee_row { animation: none; }
  html { scroll-behavior: auto; }
}

/* tablet */
@media (max-width: 1024px) {
  .nav_links, .nav_cta { display: none; }
  .nav_toggle { display: block; }
  .quotes { grid-template-columns: 1fr 1fr; }
  .service summary, .service_body { grid-template-columns: 50px 1fr 30px; }
  .service_q { grid-column: 2; grid-row: 2; }
  .service_plus { grid-column: 3; grid-row: 1; }
  .service_simple, .service_body ul { grid-column: 2; }
  .footer_grid { grid-template-columns: 1fr 1fr 1fr; }
  .footer_brand { grid-column: 1 / -1; }
}
@media (max-width: 899px) {
  .way_track { grid-template-columns: 1fr; }
  .step { min-height: 0; padding-bottom: 40px; }
  .step h3 { margin-top: 40px; }
  .step_big { font-size: 160px; bottom: -20%; }
}

/* phone */
@media (max-width: 720px) {
  .nav_logo img { height: 46px; }
  .nav.is_scrolled .nav_logo img { height: 42px; }
  .hero { justify-content: flex-start; }
  .hero_inner { padding-top: 116px; padding-bottom: 72px; grid-template-columns: 1fr; }
  .hero_line_second { padding-left: 0; }
  .hero_line { white-space: normal; }
  .hero_text { margin-top: 36px; }
  .journey { gap: 8px; padding: 13px 18px; font-size: 9px; letter-spacing: .14em; bottom: 18px; }
  .nav { padding-top: 10px; }
  .nav_inner { padding: 6px 8px 6px 18px; }
  .split, .about_cols, .story_grid, .talk_grid { grid-template-columns: 1fr; }
  .split_body { padding-top: 8px; }
  .bridge_stage { grid-template-columns: 1fr; grid-template-rows: auto 72px auto; }
  .bridge_brand { grid-column: 1; grid-row: 3; }
  .bridge_seam { grid-column: 1; grid-row: 2; width: auto; background: linear-gradient(180deg, var(--mist), var(--grey_light) 30%, var(--grey) 70%, var(--black)); }
  .bridge_seam span { writing-mode: horizontal-tb; transform: none; }
  .motion .bridge_stage { height: 100svh; }
  .motion .bridge_seam { width: 90px; background: linear-gradient(90deg, var(--mist), var(--grey_light) 30%, var(--grey) 70%, var(--black)); }
  .motion .bridge_seam span { writing-mode: vertical-rl; transform: rotate(180deg); font-size: 13px; }
  .motion .bridge_layer strong { font-size: 12vw; }
  .quotes { grid-template-columns: 1fr; }
  .service summary, .service_body { grid-template-columns: 36px 1fr 24px; gap: 14px; padding-left: 0; padding-right: 0; }
  .service_body ul { grid-template-columns: 1fr; }
  .tiles { grid-template-columns: 1fr; }
  .tile_wide { grid-column: auto; }
  .tile { min-height: 190px; }
  .footer_grid { grid-template-columns: 1fr 1fr; }
  .sense_title { font-size: 11vw; }
}

/* ===== Inner pages ===== */

/* page intro */
.page_intro { padding: clamp(150px, 16vw, 210px) 0 clamp(56px, 6vw, 88px); background: var(--white); overflow: hidden; }
.page_intro_grid { display: grid; grid-template-columns: 7fr 5fr; gap: clamp(32px, 6vw, 96px); align-items: center; }
.page_title { font: 400 clamp(40px, 5.4vw, 84px)/1 var(--font_display); letter-spacing: -.03em; color: var(--black); }
.page_sub { margin-top: 28px; font: 500 clamp(14px, 1.1vw, 17px)/1.7 var(--font_sub); letter-spacing: .03em; color: var(--grey); max-width: 560px; }
.page_sub em { font-style: normal; }
.page_lead { margin-top: 20px; font-size: 17px; max-width: 460px; }
.page_visual { aspect-ratio: 1; border-radius: 50%; overflow: hidden; background: var(--mist); box-shadow: inset 0 0 0 1px rgba(0, 0, 0, .05); }
.page_index button { appearance: none; background: none; border: 0; padding: 0 0 6px; font: inherit; letter-spacing: inherit; text-transform: inherit; color: inherit; cursor: pointer; background: linear-gradient(var(--oxblood), var(--oxblood)) left bottom / 0 1px no-repeat; transition: color .4s var(--ease), background-size .4s var(--ease); }
.page_index button:hover { color: var(--oxblood); background-size: 100% 1px; }
.page_index {
  display: flex; flex-wrap: wrap; gap: 12px 40px; margin-top: clamp(56px, 7vw, 96px);
  padding-top: 22px; border-top: 1px solid rgba(0, 0, 0, .12);
  font: 500 11px/1 var(--font_sub); letter-spacing: .24em; text-transform: uppercase; color: var(--grey);
}

/* what we solve: four entry points */
.solve_head { max-width: 820px; }
.solve_grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; margin-top: clamp(48px, 6vw, 80px); }
.solve_card {
  appearance: none; font: inherit; color: inherit; text-align: left; cursor: pointer;
  display: flex; flex-direction: column; gap: 18px;
  min-height: 320px; padding: 28px 26px; border-radius: 28px;
  transition: transform .6s var(--ease), background .5s var(--ease), color .5s var(--ease);
}
.solve_card:hover { transform: translateY(-8px); background: rgba(73, 7, 31, .92); color: var(--white); border-color: rgba(255, 255, 255, .2); }
.solve_card:focus-visible { outline: 2px solid var(--oxblood); outline-offset: 4px; }
.solve_num { font: 600 11px/1 var(--font_sub); letter-spacing: .2em; color: var(--oxblood); transition: color .5s; }
.solve_card:hover .solve_num, .solve_card:hover .solve_to { color: var(--white); }
.solve_title { font: 400 clamp(20px, 1.8vw, 26px)/1.1 var(--font_display); }
.solve_text { font-size: 14px; line-height: 1.65; flex: 1; }
.solve_to {
  font: 600 11px/1 var(--font_sub); letter-spacing: .2em; text-transform: uppercase; color: var(--grey);
  display: flex; align-items: center; gap: 10px; transition: color .5s;
}
.solve_to::after { content: "↓"; font-size: 14px; letter-spacing: 0; }

/* chapters: sticky cards that stack */
.chapters { padding: clamp(64px, 8vw, 120px) var(--gutter) 0; background: var(--white); }
.chapter { position: sticky; top: 96px; margin-bottom: 6vh; }
.chapter:last-child { margin-bottom: 0; }
.chapter_card {
  position: relative; overflow: hidden; isolation: isolate;
  max-width: var(--max); margin: 0 auto;
  min-height: min(72vh, 720px);
  display: grid; grid-template-columns: 5fr 7fr; gap: clamp(28px, 5vw, 80px);
  padding: clamp(32px, 4.5vw, 64px);
  border-radius: 32px;
  transform-origin: 50% 0;
  box-shadow: 0 -20px 60px -30px rgba(0, 0, 0, .35);
}
.chapter_shade { position: absolute; inset: 0; background: var(--black); opacity: 0; pointer-events: none; z-index: 5; border-radius: inherit; }
.chapter_1 { background: var(--mist); color: var(--black); }
.chapter_2 { background: var(--grey_light); color: var(--black); }
.chapter_3 { background: var(--grey); color: var(--white); }
.chapter_4 { background: var(--black); color: var(--white); }
.chapter_side { display: flex; flex-direction: column; justify-content: space-between; }
.chapter_num { font: 600 12px/1 var(--font_sub); letter-spacing: .22em; color: var(--oxblood); }
.chapter_3 .chapter_num, .chapter_4 .chapter_num { color: var(--grey_light); }
.chapter_name { font: 400 clamp(48px, min(7vw, 14vh), 120px)/.9 var(--font_display); letter-spacing: -.04em; }
.chapter_main { display: flex; flex-direction: column; justify-content: center; }
.chapter_q { font: 400 clamp(22px, 2.2vw, 32px)/1.12 var(--font_display); }
.chapter_lead { margin-top: 20px; font-size: 17px; max-width: 540px; }
.chapter_tag { margin-top: 36px; font: 600 11px/1 var(--font_sub); letter-spacing: .2em; text-transform: uppercase; opacity: .7; }
.chapter_list { margin-top: 18px; display: grid; grid-template-columns: 1fr 1fr; gap: 0 28px; }
.chapter_list li { font-size: 15px; padding: 11px 0; border-bottom: 1px solid currentColor; border-color: rgba(114, 114, 114, .3); }
.chapter_simple { margin-top: 36px; padding: 22px 26px; border-radius: 22px; max-width: 560px; }
.chapter_simple span { font: 600 10px/1 var(--font_sub); letter-spacing: .22em; text-transform: uppercase; color: var(--oxblood); }
.chapter_simple p { margin-top: 12px; font: italic 400 clamp(17px, 1.3vw, 20px)/1.4 var(--font_display); color: var(--black); }
.chapter_3 .chapter_simple, .chapter_4 .chapter_simple { background: linear-gradient(135deg, rgba(255, 255, 255, .18), rgba(255, 255, 255, .05)); border-color: rgba(255, 255, 255, .25); }
.chapter_3 .chapter_simple p, .chapter_4 .chapter_simple p { color: var(--white); }
.chapter_3 .chapter_simple span, .chapter_4 .chapter_simple span { color: var(--grey_light); }

/* categories */
.cats { overflow: hidden; }
.cats_intro { margin-top: 24px; }
.cats_rows { margin-top: clamp(48px, 6vw, 80px); display: flex; flex-direction: column; gap: 8px; }
.cats_row {
  display: flex; align-items: center; gap: .45em; width: max-content; padding-left: 4vw;
  font: 400 clamp(27px, 4.2vw, 69px)/1.05 var(--font_display); letter-spacing: -.02em; white-space: nowrap; color: var(--black);
}
.cats_row i { font-style: normal; color: var(--oxblood); font-size: .5em; }
.cats_outline { color: transparent; -webkit-text-stroke: 1px var(--black); font-style: italic; }

/* faq */
.faq_list { border-top: 1px solid rgba(0, 0, 0, .18); }
.faq_item { border-bottom: 1px solid rgba(0, 0, 0, .18); }
.faq_item summary {
  list-style: none; cursor: pointer;
  display: flex; justify-content: space-between; align-items: center; gap: 24px;
  padding: 28px 0;
  font: 400 clamp(18px, 1.5vw, 22px)/1.25 var(--font_display); color: var(--black);
  transition: color .4s var(--ease), padding .5s var(--ease);
}
.faq_item summary::-webkit-details-marker { display: none; }
.faq_item summary:hover { color: var(--oxblood); padding-left: 10px; }
.faq_item[open] .service_plus::after { transform: rotate(0); }
.faq_item .service_plus { flex: none; }
.faq_body { padding: 0 0 32px; max-width: 560px; }
.faq_body p:first-child { font: italic 400 20px/1.4 var(--font_display); color: var(--oxblood); }

.motion .page_intro .reveal_now { will-change: transform, opacity; }

@media (max-width: 1024px) {
  .solve_grid { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 900px) {
  .chapter_card { grid-template-columns: 1fr; }
  .chapter_side { flex-direction: row; align-items: flex-end; gap: 24px; }
}
@media (max-width: 899px) {
  .chapter { position: relative; top: auto; margin-bottom: 16px; }
}
@media (max-width: 720px) {
  .page_intro_grid { grid-template-columns: 1fr; }
  .page_visual { width: 78%; justify-self: center; margin-top: 8px; }
  .page_index { gap: 10px 20px; font-size: 10px; }
  .solve_grid { grid-template-columns: 1fr; }
  .solve_card { min-height: 0; }
  .chapters { padding-left: 12px; padding-right: 12px; }
  .chapter_card { padding: 28px 22px; border-radius: 24px; min-height: 0; }
  .chapter_side { flex-direction: column; align-items: flex-start; gap: 12px; }
  .chapter_name { font-size: 15vw; }
  .chapter_list { grid-template-columns: 1fr; }
  .cats_row { font-size: 7.5vw; }
}

/* not found page */
.lost { background: var(--mist); }
.lost_main { min-height: 100svh; display: flex; flex-direction: column; align-items: center; justify-content: center; text-align: center; padding: 40px var(--gutter); }
.lost_logo img { width: 120px; height: auto; }
.lost_code { margin-top: 32px; font: 400 clamp(100px, 18vw, 240px)/.85 var(--font_display); color: transparent; -webkit-text-stroke: 1px var(--black); letter-spacing: -.04em; }
.lost_line { margin-top: 16px; font: italic 400 clamp(24px, 3vw, 40px)/1.1 var(--font_display); color: var(--oxblood); }
.lost_links { margin-top: 40px; display: flex; flex-wrap: wrap; align-items: center; justify-content: center; gap: 20px 36px; }
.lost_links .link { margin-top: 0; }

/* ===== About ===== */
.page_title_long { font-size: clamp(36px, 4.6vw, 72px); line-height: 1; }
.page_visual_dark { background: var(--black); }

/* separate pieces become one brand */
.pieces { padding: 0; background: var(--white); }
.pieces_stage { max-width: var(--max); margin: 0 auto; padding: var(--section) var(--gutter); text-align: center; }
.pieces_intro { max-width: 560px; margin: 0 auto; font: 500 clamp(14px, 1.1vw, 17px)/1.7 var(--font_sub); letter-spacing: .03em; color: var(--grey); }
.pieces_field { position: relative; margin-top: clamp(40px, 5vw, 72px); display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }
.piece {
  display: flex; align-items: center; justify-content: center;
  padding: clamp(24px, 3vw, 44px) 16px; border-radius: 24px;
  font: 400 clamp(24px, 3vw, 44px)/1 var(--font_display); letter-spacing: -.02em;
}
.piece_1 { background: var(--mist); }
.piece_2 { background: var(--grey_light); }
.piece_3 { background: var(--grey); color: var(--white); }
.piece_4 { background: var(--black); color: var(--white); }
.pieces_one { grid-column: 1 / -1; margin-top: 32px; font: 400 clamp(30px, 4vw, 60px)/1.05 var(--font_display); letter-spacing: -.02em; color: var(--black); }
.pieces_one span { display: block; margin-bottom: 16px; font: 500 clamp(14px, 1.1vw, 17px)/1.7 var(--font_sub); letter-spacing: .03em; color: var(--grey); }

.motion .pieces_stage { overflow: hidden; height: 100vh; display: flex; flex-direction: column; justify-content: center; padding-top: 110px; padding-bottom: 40px; }
.motion .pieces_field { flex: 1; display: block; max-height: 560px; }
.motion .piece { position: absolute; left: 50%; top: 50%; width: min(42vw, 440px); box-shadow: 0 30px 60px -30px rgba(0, 0, 0, .35); }
.motion .pieces_one { position: absolute; left: 0; right: 0; top: 50%; margin: 0; opacity: 0; }

/* founder */
.founder_grid { display: grid; grid-template-columns: 4fr 7fr; gap: clamp(32px, 7vw, 120px); align-items: start; }
.founder_side { position: sticky; top: 130px; }
.founder_now { font: italic 400 clamp(48px, 6vw, 96px)/.95 var(--font_display); color: var(--oxblood); letter-spacing: -.03em; }
.founder_letter { max-width: 680px; }
.founder_letter p { font: 400 clamp(18px, 1.5vw, 22px)/1.45 var(--font_display); color: var(--black); }
.founder_letter p + p, .founder_letter ul + p { margin-top: 1.2em; }
.founder_open { font-size: clamp(22px, 2vw, 30px) !important; }
.founder_q { font-style: italic; color: var(--oxblood) !important; font-size: clamp(26px, 2.6vw, 38px) !important; }
.founder_list { margin: 1.2em 0 0; border-top: 1px solid rgba(0, 0, 0, .14); }
.founder_list li { padding: 16px 0 16px 34px; border-bottom: 1px solid rgba(0, 0, 0, .14); position: relative; font-size: 17px; }
.founder_list li::before { content: "?"; position: absolute; left: 0; top: 12px; font: italic 400 24px/1 var(--font_display); color: var(--oxblood); }
.founder_bridge { margin-top: 1.2em; font-size: clamp(30px, 3.4vw, 52px) !important; line-height: 1.05 !important; letter-spacing: -.02em; }
.founder_sign { margin-top: 2em !important; font: 600 11px/1.4 var(--font_sub) !important; letter-spacing: .22em; text-transform: uppercase; color: var(--grey) !important; }
.motion .ink .word { opacity: .16; }

/* why grey: white to black */
.greyarea { background: var(--mist); color: var(--black); padding: calc(var(--section) * 1.2) 0; }
.greyarea_inner { max-width: 1100px; }
.greyarea_title { font: 400 clamp(30px, 3.8vw, 58px)/1.04 var(--font_display); letter-spacing: -.02em; max-width: 960px; }
.greyarea_sub { margin-top: 24px; font: 500 clamp(14px, 1.1vw, 17px)/1.7 var(--font_sub); letter-spacing: .03em; opacity: .75; }
.between { margin-top: clamp(56px, 7vw, 100px); }
.between li {
  padding: clamp(22px, 2.6vw, 34px) 0; border-top: 1px solid currentColor;
  font: 400 clamp(20px, 2.2vw, 34px)/1.15 var(--font_display); letter-spacing: -.01em;
  border-color: rgba(114, 114, 114, .4);
}
.between em { opacity: .55; }
.greyarea_big { margin-top: clamp(64px, 8vw, 120px); font: 400 clamp(44px, 6.4vw, 104px)/.95 var(--font_display); letter-spacing: -.03em; }
.greyarea_close { margin-top: 40px; max-width: 560px; font-size: 18px; }
.greyarea_close em { font: italic 400 clamp(18px, 1.5vw, 22px)/1.35 var(--font_display); }
.greyarea_close p + p { margin-top: 16px; }

/* built for */
.center_label { text-align: center; }
.builtfor_list { max-width: 1000px; margin: clamp(32px, 4vw, 56px) auto 0; }
.builtfor_list li {
  display: grid; grid-template-columns: 70px 1fr; align-items: baseline; gap: 16px;
  padding: clamp(22px, 2.6vw, 36px) 0; border-bottom: 1px solid rgba(0, 0, 0, .14);
  font: 400 clamp(22px, 2.8vw, 42px)/1.1 var(--font_display); letter-spacing: -.02em; color: var(--black);
}
.builtfor_list li:first-child { border-top: 1px solid rgba(0, 0, 0, .14); }
.builtfor_list span { font: 600 12px/1 var(--font_sub); letter-spacing: .2em; color: var(--oxblood); }

/* mission and vision */
.mv_intro { margin: 28px auto 0; max-width: 640px; }
.mv_grid { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; max-width: 1040px; margin: clamp(48px, 6vw, 80px) auto 0; }
.mv_card { border-radius: 32px; padding: clamp(28px, 3.4vw, 48px); min-height: 280px; display: flex; flex-direction: column; justify-content: space-between; }
.mv_tag { font: 600 11px/1 var(--font_sub); letter-spacing: .24em; text-transform: uppercase; color: var(--oxblood); }
.mv_text { margin-top: 40px; font: 400 clamp(19px, 1.7vw, 26px)/1.3 var(--font_display); color: var(--black); }

/* you bring the idea */
.question { text-align: center; }
.question_title { font: 400 clamp(32px, 4.8vw, 80px)/1 var(--font_display); letter-spacing: -.03em; text-transform: uppercase; color: var(--oxblood); }
.question_title span { display: block; }
.question_sub { margin: 36px auto 0; max-width: 560px; font-size: 18px; }

@media (max-width: 900px) {
  .founder_grid { grid-template-columns: 1fr; }
  .founder_side { position: static; }
}
@media (max-width: 720px) {
  .pieces_field { grid-template-columns: 1fr; }
  .motion .piece { width: 58vw; padding: 22px 10px; font-size: 22px; }
  .mv_grid { grid-template-columns: 1fr; }
  .builtfor_list li { grid-template-columns: 40px 1fr; }
  .question_title { font-size: 8.4vw; }
}

/* split text masks: give letters that drop below the line (g, y, p) room so the mask never clips them */
:is(.page_title, .hero_title, .split_text, .footer_mark) div { padding-bottom: .16em; margin-bottom: -.16em; }

/* ===== Page visuals, one idea per page ===== */

/* What We Do: a thought becomes a product on a shelf */
.morph_visual, .venn_visual { border-radius: 0; background: none; box-shadow: none; overflow: visible; }
.morph, .venn { display: block; width: 100%; height: 100%; overflow: visible; }
.morph_shelf { stroke: var(--black); stroke-width: 1.5; stroke-linecap: round; }
.morph_shape { stroke: var(--black); stroke-width: 1.5; fill: rgba(0, 0, 0, 0); stroke-linejoin: round; }
.morph_target { display: none; }

/* About: black and white, and the grey where they meet */
.venn_black { fill: var(--black); }
.venn_white { fill: var(--white); stroke: var(--black); stroke-width: 1.5; }
.venn_grey { fill: var(--grey); }
.venn_label { font: 600 11px var(--font_sub); letter-spacing: .24em; text-transform: uppercase; text-anchor: middle; dominant-baseline: middle; }
.venn_label_b, .venn_label_g { fill: var(--white); }
.venn_label_w { fill: var(--black); }

/* Home: the bridge between product, brand and growth */
.bridge_art { display: flex; align-items: center; justify-content: center; }
.bridge_svg { width: 86%; height: auto; overflow: visible; }
.ba_line { stroke: var(--grey_light); stroke-width: 1.5; stroke-linecap: round; }
.ba_arch { stroke: var(--white); stroke-width: 2; }
.ba_node { fill: var(--oxblood); stroke: var(--white); stroke-width: 1.5; }
.ba_text { fill: var(--grey_light); font: 600 11px var(--font_sub); letter-spacing: .24em; text-transform: uppercase; text-anchor: middle; }


/* ===== Smoothness: same look, less work per frame ===== */
/* glass sitting on a flat colour gains nothing from blurring it, so skip the blur */
.solve_card.glass, .chapter_simple.glass, .mv_card.glass { -webkit-backdrop-filter: none; backdrop-filter: none; }
/* the rim refraction is the heaviest effect, it rests while the page is scrolling */
.glass_refract.is_moving .nav_inner.glass { backdrop-filter: blur(14px) saturate(180%); }
/* large moving layers get their own GPU layer so they move instead of repainting */
.motion .hero_title, .motion .chapter_card, .motion .piece, .motion .way_track, .motion .cats_row,
.motion .bridge_seam, .motion .step_big, .marquee_row, .liquid { will-change: transform; }
.marquee_row.is_paused { animation-play-state: paused; }

/* ===== Our Work ===== */
/* a question resolves into a full stop */
.quest_visual { border-radius: 0; background: none; box-shadow: none; overflow: visible; }
.quest { display: block; width: 100%; height: 100%; overflow: visible; }
.quest_hook { stroke: var(--black); stroke-width: 14; stroke-linecap: round; stroke-linejoin: round; }
.quest_target { display: none; }
.quest_dot { fill: var(--black); }

/* selected thinking: four panels, one open */
.thinking_head { margin-bottom: clamp(32px, 4vw, 56px); }
.panels { display: flex; gap: 12px; height: min(68vh, 560px); }
.panel {
  position: relative; overflow: hidden; cursor: pointer; outline: none;
  flex: 1 1 0; min-width: 0;
  border-radius: 28px; padding: clamp(24px, 2.6vw, 36px);
  display: flex; flex-direction: column;
  transition: flex-grow .8s var(--ease), background .5s var(--ease);
}
.panel.is_open { flex-grow: 3.4; cursor: default; }
.panel:focus-visible { box-shadow: 0 0 0 2px var(--oxblood); }
.panel_1 { background: var(--mist); color: var(--black); }
.panel_2 { background: var(--grey_light); color: var(--black); }
.panel_3 { background: var(--grey); color: var(--white); }
.panel_4 { background: var(--black); color: var(--white); }
.panel_num { font: 600 11px/1 var(--font_sub); letter-spacing: .22em; color: var(--oxblood); }
.panel_3 .panel_num, .panel_4 .panel_num { color: var(--grey_light); }
.panel_title {
  margin-top: auto; font: 400 clamp(22px, 2.2vw, 34px)/1.1 var(--font_display); letter-spacing: -.01em;
  white-space: nowrap; transform-origin: 0 100%;
  transition: transform .8s var(--ease);
}
.panel:not(.is_open) .panel_title { transform: rotate(-90deg) translate(0, 100%); position: absolute; left: clamp(24px, 2.6vw, 36px); bottom: clamp(24px, 2.6vw, 36px); }
.panel_body { margin-top: 20px; max-width: 520px; opacity: 0; transform: translateY(16px); transition: opacity .5s var(--ease), transform .7s var(--ease); pointer-events: none; }
.panel.is_open .panel_body { opacity: 1; transform: none; transition-delay: .25s; pointer-events: auto; }
.panel_lead { font: 400 clamp(20px, 1.8vw, 28px)/1.3 var(--font_display); }
.panel_text { margin-top: 12px; font-size: 16px; }
.panel_qs { margin-top: 18px; display: flex; flex-wrap: wrap; gap: 8px; }
.panel_qs li { padding: 8px 14px; border-radius: 999px; border: 1px solid currentColor; font: 500 12px/1 var(--font_sub); letter-spacing: .06em; }

/* who we work with: a rail fills as each stage is passed */
.stages_grid { display: grid; grid-template-columns: 5fr 7fr; gap: clamp(32px, 6vw, 96px); align-items: start; }
.stages_head { position: sticky; top: 130px; }
.stages_list { position: relative; padding-left: 40px; }
.stage_rail { position: absolute; left: 6px; top: 8px; bottom: 8px; width: 1px; background: rgba(0, 0, 0, .14); }
.stage_rail span { position: absolute; inset: 0; background: var(--oxblood); transform: scaleY(0); transform-origin: top; will-change: transform; }
.stage { position: relative; padding: 0 0 clamp(48px, 6vw, 88px); }
.stage::before {
  content: ""; position: absolute; left: -40px; top: 6px; width: 13px; height: 13px; border-radius: 50%;
  background: var(--mist); border: 1px solid rgba(0, 0, 0, .3); transition: background .4s var(--ease), border-color .4s var(--ease), transform .4s var(--ease);
}
.stage.is_on::before { background: var(--oxblood); border-color: var(--oxblood); transform: scale(1.25); }
.stage_num { font: 600 11px/1 var(--font_sub); letter-spacing: .22em; color: var(--oxblood); }
.stage h3 { margin-top: 12px; font: 400 clamp(24px, 2.4vw, 36px)/1.1 var(--font_display); color: var(--grey); transition: color .5s var(--ease); }
.stage.is_on h3 { color: var(--black); }
.stage p { margin-top: 12px; max-width: 480px; }

@media (max-width: 899px) {
  .panels { flex-direction: column; height: auto; }
  .panel { flex: none; min-height: 0; }
  .panel:not(.is_open) .panel_title { transform: none; position: static; }
  .panel:not(.is_open) .panel_body { display: none; }
  .panel_title { margin-top: 28px; }
  .stages_grid { grid-template-columns: 1fr; }
  .stages_head { position: static; }
}

/* Home: services as a short index that links into What We Do */
.svc_index { margin-top: clamp(48px, 6vw, 80px); border-top: 1px solid rgba(0, 0, 0, .2); }
.svc {
  position: relative; isolation: isolate; overflow: hidden;
  display: grid; grid-template-columns: 70px minmax(160px, 1fr) 2fr 40px; gap: 24px; align-items: baseline;
  padding: 30px 16px; border-bottom: 1px solid rgba(0, 0, 0, .2);
  text-decoration: none; color: var(--black);
}
.svc::before {
  content: ""; position: absolute; inset: 0; z-index: -1; background: var(--black);
  transform: scaleY(0); transform-origin: bottom; transition: transform .7s var(--ease);
}
.svc_num { font: 500 11px var(--font_sub); letter-spacing: .24em; color: var(--oxblood); transition: color .4s; }
.svc_name { font: 400 clamp(24px, 2.4vw, 36px)/1 var(--font_display); transition: transform .7s var(--ease); }
.svc_q { font-size: 15px; transition: color .4s; }
.svc_arrow { justify-self: end; font-size: 18px; transition: transform .6s var(--ease); }
@media (hover: hover) {
  .svc:hover::before { transform: scaleY(1); }
  .svc:hover { color: var(--white); }
  .svc:hover .svc_num { color: var(--grey_light); }
  .svc:hover .svc_name { transform: translateX(14px); }
  .svc:hover .svc_arrow { transform: translateX(-6px); }
}
@media (max-width: 720px) {
  .svc { grid-template-columns: 36px 1fr 24px; gap: 12px; padding: 24px 0; }
  .svc_q { grid-column: 2; grid-row: 2; font-size: 14px; }
  .svc_arrow { grid-column: 3; grid-row: 1; }
}


/* ===== Hero visual: where the grey becomes growth ===== */
.growth { min-width: 0; }
.growth_svg { display: block; width: 100%; height: auto; overflow: visible; }
.growth_base { stroke: var(--black); stroke-width: 1; opacity: .25; }
.growth_bar_1 { fill: var(--grey_light); }
.growth_bar_2 { fill: var(--grey_mid); }
.growth_bar_3 { fill: var(--grey); }
.growth_bar_4 { fill: var(--black); }
.growth_line { stroke: var(--oxblood); stroke-width: 1.5; stroke-linecap: round; stroke-linejoin: round; }
.growth_dot { fill: var(--oxblood); stroke: var(--mist); stroke-width: 3; paint-order: stroke; }
.growth_label { fill: var(--black); font: 500 11px var(--font_sub); letter-spacing: .24em; text-transform: uppercase; text-anchor: middle; }
@media (prefers-reduced-motion: no-preference) {
  .growth.is_live }
@keyframes growthPulse { 0% { opacity: .9; transform: scale(1); } 100% { opacity: 0; transform: scale(4.2); } }
@media (max-width: 720px) {
  .growth { width: 92%; margin: 8px auto 0; }
}

/* ===== UI and UX essentials ===== */
.skip {
  position: fixed; left: 16px; top: -60px; z-index: 200;
  padding: 12px 18px; background: var(--black); color: var(--white);
  font: 500 12px/1 var(--font_sub); letter-spacing: .14em; text-transform: uppercase; text-decoration: none;
  transition: top .3s var(--ease);
}
.skip:focus { top: 16px; }
a:focus-visible, button:focus-visible, summary:focus-visible, [tabindex]:focus-visible {
  outline: 2px solid var(--oxblood); outline-offset: 4px;
}
.talk a:focus-visible, .footer a:focus-visible, .chapter_4 a:focus-visible { outline-color: var(--white); }
.footer li a, .footer li span { display: inline-block; padding: 6px 0; }

/* hold inner page titles until the fonts are in, so they never jump */
.motion:not(.ready) #pageTitle, .motion:not(.ready) .page_intro .reveal_now { opacity: 0; }

/* ===== Product drawings ===== */
.quest_hook { fill: rgba(0, 0, 0, 0); }
.still_visual { border-radius: 0; background: none; box-shadow: none; overflow: visible; }
.still { display: block; width: 100%; height: 100%; overflow: visible; }
.still_shelf { stroke: var(--black); stroke-width: 1.5; stroke-linecap: round; }
.chapter_prod { display: block; width: clamp(72px, 9vw, 120px); height: auto; margin: auto 0 24px; }
.chapter_side { gap: 16px; }
@media (max-width: 1024px) { .chapter_prod { width: 64px; margin: 0; } }
@media (max-width: 720px) { .chapter_prod { width: 56px; } }

/* ===== The Grey Lab ===== */
.labcats_grid { display: grid; grid-template-columns: repeat(5, 1fr); gap: 12px; margin-top: 8px; }
.labcat {
  min-height: 420px; padding: 28px 24px; border-radius: 24px;
  display: flex; flex-direction: column;
  transition: transform .7s var(--ease);
}
.labcat_1 { background: var(--mist); color: var(--black); }
.labcat_2 { background: var(--grey_light); color: var(--black); }
.labcat_3 { background: var(--grey_mid); color: var(--black); }
.labcat_4 { background: var(--grey); color: var(--white); }
.labcat_5 { background: var(--black); color: var(--white); }
.labcat_prod { width: 64px; height: auto; transition: transform .8s var(--ease); }
.labcat_tag { margin-top: auto; font: 500 12px/1.4 var(--font_sub); letter-spacing: .24em; text-transform: uppercase; color: var(--oxblood); }
.labcat_4 .labcat_tag, .labcat_5 .labcat_tag { color: var(--grey_light); }
.labcat_line { margin-top: 14px; font: 400 clamp(19px, 1.6vw, 24px)/1.3 var(--font_display); }
@media (hover: hover) {
  .labcat:hover { transform: translateY(-8px); }
  .labcat:hover .labcat_prod { transform: translateY(-6px) rotate(-4deg); }
}
@media (max-width: 1024px) { .labcats_grid { grid-template-columns: repeat(2, 1fr); } .labcat { min-height: 300px; } }
@media (max-width: 720px) { .labcats_grid { grid-template-columns: 1fr; } .labcat { min-height: 0; } .labcat_tag { margin-top: 28px; } }

/* ===== Let's Talk ===== */
.contact_page { padding: clamp(150px, 16vw, 210px) 0 var(--section); }
.contact_grid { display: grid; grid-template-columns: 5fr 7fr; gap: clamp(40px, 7vw, 120px); align-items: start; }
.contact_side { position: sticky; top: 130px; }
.contact_list { margin-top: 48px; border-top: 1px solid rgba(0, 0, 0, .14); }
.contact_list div { display: grid; grid-template-columns: 110px 1fr; padding: 16px 0; border-bottom: 1px solid rgba(0, 0, 0, .14); }
.contact_list dt { font: 500 11px/2 var(--font_sub); letter-spacing: .22em; text-transform: uppercase; color: var(--grey); }
.contact_list a { text-decoration: none; }
.contact_list a:hover { color: var(--oxblood); }

.enquiry { display: flex; flex-direction: column; gap: 36px; }
.field_row { display: grid; grid-template-columns: 1fr 1fr; gap: 32px; }
.field { position: relative; }
.field input, .field textarea {
  width: 100%; padding: 26px 0 12px; border: 0; border-bottom: 1px solid rgba(0, 0, 0, .3); border-radius: 0;
  background: transparent; font: 300 17px/1.5 var(--font_body); color: var(--black); outline: none; resize: vertical;
  transition: border-color .4s var(--ease);
}
.field textarea { min-height: 130px; }
.field label {
  position: absolute; left: 0; top: 26px; pointer-events: none;
  font: 300 17px/1.5 var(--font_body); color: var(--grey);
  transform-origin: 0 0; transition: transform .4s var(--ease), color .4s var(--ease);
}
.field input:focus, .field textarea:focus { border-color: var(--black); }
.field input:focus + label, .field input:not(:placeholder-shown) + label,
.field textarea:focus + label, .field textarea:not(:placeholder-shown) + label { transform: translateY(-24px) scale(.72); color: var(--black); }
.field.has_err input { border-color: var(--oxblood); }
.field_err { display: block; min-height: 18px; margin-top: 6px; font: 500 12px/1.4 var(--font_sub); color: var(--oxblood); }

.needs { border: 0; padding: 0; margin: 0; }
.needs legend { padding: 0; margin-bottom: 18px; font: 500 12px/1.4 var(--font_sub); letter-spacing: .22em; text-transform: uppercase; color: var(--oxblood); }
.chips { display: flex; flex-wrap: wrap; gap: 10px; }
.chip { position: relative; cursor: pointer; }
.chip input { position: absolute; opacity: 0; width: 1px; height: 1px; }
.chip span {
  display: inline-block; padding: 12px 18px; border-radius: 999px; border: 1px solid rgba(0, 0, 0, .3);
  font: 400 14px/1.2 var(--font_body); color: var(--black);
  transition: background .35s var(--ease), color .35s var(--ease), border-color .35s var(--ease);
}
.chip:hover span { border-color: var(--black); }
.chip input:checked + span { background: var(--black); border-color: var(--black); color: var(--white); }
.chip input:focus-visible + span { outline: 2px solid var(--oxblood); outline-offset: 3px; }

.enquiry_foot { display: flex; align-items: center; gap: 28px; flex-wrap: wrap; }
.form_status { font-size: 14px; color: var(--grey); max-width: 360px; }

@media (max-width: 900px) {
  .contact_grid { grid-template-columns: 1fr; }
  .contact_side { position: static; }
}
@media (max-width: 720px) {
  .field_row { grid-template-columns: 1fr; gap: 36px; }
  .contact_list div { grid-template-columns: 96px 1fr; }
}

.field_stack { display: grid; grid-template-columns: 1fr; gap: 36px; }

/* Selected thinking on the light band: the first panel turns white so it still reads as a card */
.tone_mist .panel_1 { background: var(--white); }

/* ===== Photography ===== */
.photo { display: block; width: 100%; height: 100%; object-fit: cover; }
figure:has(> .photo) { overflow: hidden; background: var(--grey_light); }

/* Home: brand wall beside the studio paragraphs */
.about_media { display: grid; grid-template-columns: 5fr 7fr; gap: clamp(32px, 6vw, 96px); align-items: center; max-width: 1100px; margin: clamp(48px, 6vw, 80px) auto 0; }
.about_img { aspect-ratio: 4 / 5; }
.about_media .about_cols { grid-template-columns: 1fr; gap: 22px; margin: 0; max-width: 520px; }

/* What We Do: a photograph on each service card */
.chapter_img { width: clamp(150px, 15vw, 230px); height: auto; aspect-ratio: 4 / 5; object-fit: cover; border-radius: 14px; margin: auto 0 24px; }

/* What We Do: categories at a glance */
.cats_imgs { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; max-width: 1100px; margin: clamp(40px, 5vw, 64px) auto 0; padding: 0 var(--gutter); }
.cats_fig { margin: 0; background: none !important; overflow: visible !important; }
.cats_fig .photo { aspect-ratio: 4 / 5; height: auto; }
.cats_fig figcaption { margin-top: 14px; font: 500 12px/1.4 var(--font_sub); letter-spacing: .24em; text-transform: uppercase; }

/* About: intro photograph and founder photograph */
.photo_visual { border-radius: 0; aspect-ratio: 4 / 5; background: var(--grey_light); box-shadow: none; }
.founder_img { margin-top: 40px; width: min(100%, 340px); aspect-ratio: 4 / 5; }

/* Let's Talk */
.contact_img { margin-top: 40px; width: min(100%, 380px); aspect-ratio: 4 / 5; }

@media (max-width: 900px) { .chapter_img { width: 120px; margin: 0; } }
@media (max-width: 720px) {
  .about_media { grid-template-columns: 1fr; }
  .about_img { width: 82%; }
  .cats_imgs { grid-template-columns: repeat(3, 1fr); gap: 8px; }
  .cats_fig figcaption { font-size: 9px; letter-spacing: .14em; }
  .chapter_img { width: 96px; border-radius: 10px; }
  .founder_img { width: 70%; }
  .contact_img { width: 70%; }
}

/* ===== Responsive hardening ===== */
/* long values such as the email address may wrap instead of widening the page */
.contacts div, .contact_list div { grid-template-columns: 110px minmax(0, 1fr); }
.contacts dd, .contact_list dd, .menu_foot, .lost_links a { min-width: 0; overflow-wrap: anywhere; }
@media (max-width: 400px) {
  .contacts div, .contact_list div { grid-template-columns: 1fr; gap: 4px; }
  .nav_cta { display: none; }
}

/* tablet portrait: the hero stacks, so the headline and the chart both stay readable */
@media (max-width: 900px) {
  .hero_inner { grid-template-columns: 1fr; padding-top: 140px; padding-bottom: 80px; gap: 48px; }
  .hero_title { font-size: clamp(40px, 6.4vw, 66px); }
  .growth { width: min(560px, 88%); }
}
@media (min-width: 901px) and (max-width: 1180px) {
  .hero_title { font-size: clamp(36px, 4.4vw, 52px); }
  .hero_inner { grid-template-columns: minmax(0, 1.35fr) minmax(0, .85fr); }
}

/* ===== Phones: shorter pages, compact footer ===== */
@media (max-width: 720px) {
  :root { --section: 76px; }

  /* swipe rows: the next card peeks in so the row reads as swipeable */
  .solve_grid, .quotes, .way_track {
    display: flex !important; gap: 12px; overflow-x: auto; overscroll-behavior-x: contain;
    scroll-snap-type: x mandatory; -webkit-overflow-scrolling: touch; scrollbar-width: none;
    margin-left: calc(var(--gutter) * -1); margin-right: calc(var(--gutter) * -1);
    padding: 0 var(--gutter) 8px; scroll-padding-left: var(--gutter);
  }
  .solve_grid::-webkit-scrollbar, .quotes::-webkit-scrollbar, .way_track::-webkit-scrollbar { display: none; }
  .solve_card, .quote, .step { flex: 0 0 80%; scroll-snap-align: start; }
  .solve_card { min-height: 260px; }
  .quotes { background: none; border: 0; }
  .quote { border: 1px solid rgba(0, 0, 0, .12); padding: 28px 22px 32px; }
  .quote blockquote { margin: 24px 0 18px; }
  .way_track { margin-left: 0; margin-right: 0; padding-left: var(--gutter); }
  .step { min-height: 300px; padding: 26px 22px 30px; }
  .step h3 { margin-top: auto; }
  .step_big { font-size: 130px; bottom: -14%; }

  /* service cards: two short columns of points, tighter rhythm */
  .chapter_card { gap: 18px; padding: 26px 20px; }
  .chapter_lead { margin-top: 12px; font-size: 15px; }
  .chapter_tag { margin-top: 22px; }
  .chapter_list { grid-template-columns: 1fr 1fr; gap: 0 14px; margin-top: 10px; }
  .chapter_list li { font-size: 13px; padding: 8px 0; }
  .chapter_simple { margin-top: 22px; padding: 16px 18px; }
  .chapters { padding-top: 40px; }
  .chapter { margin-bottom: 12px; }
  .faq_item summary { padding: 20px 0; }
  .cats_rows { margin-top: 32px; }
  .way_head { margin-bottom: 28px; }

  /* compact footer: logo and slogan, then links side by side */
  .footer_grid { grid-template-columns: 1fr 1fr; gap: 28px 20px; padding-top: 44px; padding-bottom: 28px; }
  .footer_grid > div:nth-child(2) { display: none; }
  .footer_brand { grid-column: 1 / -1; display: flex; align-items: center; gap: 18px; }
  .footer_brand img { width: 88px; margin: 0; }
  .footer_brand p { font-size: 15px; max-width: none; }
  .footer li + li { margin-top: 2px; }
  .footer_mark { padding-bottom: 14px; }
  .footer_base { font-size: 11px; }
  .talk_grid { gap: 28px; }
  .contacts { margin-top: 28px; }
}

/* phones: the studio section centres its photograph and the words beneath it */
@media (max-width: 720px) {
  .about_media { justify-items: center; gap: 28px; }
  .about_img { width: 82%; margin: 0 auto; }
  .about_media .about_cols { text-align: center; margin: 0 auto; }
}

.sr_only { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0; }

.hp { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }